Built and launched a high-converting Shopify store for Mane Intimates, delivering significant improvements in sales, customer retention, and order fulfillment through optimized UX and technical performance.

Developed first digital presence for emerging sculptor Brett Allen, creating a minimalist portfolio site that brings his work to a broader audience. The project established foundational online visibility for future growth.

Designed and developed a serene, content-driven website for Ashtanga yoga teacher Martina Procino, integrating a custom Payload CMS for effortless content management and a seamless user experience.

Refreshed Martina Procino’s website in 2026 with a minimalist, anchor-link layout focused on clarity and fast navigation. Streamlined the experience to highlight offerings, schedule, and philosophy with a clean, scroll-first structure.

Developed a custom PHP portfolio site for Clip Commander, showcasing video work with immersive, full-screen playback and streamlined project navigation.

Built a performant React site integrated with Payload CMS to showcase projection mapping installations, interactive art installations, and campaign work. Implemented a custom content model for dynamic galleries, case studies and event landing pages.

Built a ReactJS site with Payload CMS for Shufflemed, a health and pharmaceutical media studio. Crafted a content-first experience for case studies, specialist services, and compliant storytelling across global audiences.

Built a custom Shopify theme for Oshin Organics as part of a WordPress to Shopify migration. Delivered a cleaner product experience, faster performance, and a streamlined backend for content and merchandising.

Directed and produced hero video creative for Christie Nicolaides' bridal campaign, delivering multi-format assets for on-site hero, ad management, and social. Managed variant production for DCO and platform-specific placements.

Produced campaign video for Christie Nicolaides' Graziana collection, including cutdowns and format variants for paid, organic, and on-site placements. Oversaw creative adaptation for multi-channel delivery.

Produced launch campaign video for Habitual Beauty, delivering hero and secondary creative for web, ad management, and social. Managed asset versioning for ad placements and content syndication.

Led creative production for Annex's seasonal campaign, delivering high-impact hero imagery and optimized asset variants for on-site, paid, and social placements. Managed cross-channel adaptation and content syndication.

Produced dynamic brand campaign video for Mikani, including cutdowns and format variants for paid, organic, and on-site placements. Delivered assets optimized for DCO and cross-channel distribution.

Delivered full video pipeline for Archdeacon's minimalist campaign, including hero creative and a DCO-ready suite of ad variants for retail, paid, and social, optimized for funnel-specific and A/B test use.

Led end-to-end creative production for Archdeacon's swimwear campaign, delivering high-impact hero imagery and a suite of optimized assets for on-site placement, ad management, and social syndication. Managed variant production for multiple ad formats and cross-platform deployment.

Ongoing digital marketing management for Mane Intimates, including paid advertising, website updates, and campaign execution to drive brand growth.

Delivered end-to-end marketing operations for Amelius, including Google Workspace setup, cross-team coordination, and website management for campaign launches and content updates.

Ongoing Meta advertising management for Mane Intimates, orchestrating comprehensive campaign strategies across Facebook and Instagram. Managing evergreen campaigns alongside seasonal launches, consistently delivering exceptional return on ad spend through strategic audience targeting, creative optimization, and data-driven budget allocation.

Complete email and SMS marketing automation setup for Mane Intimates using Klaviyo. Implemented comprehensive flow architecture including abandoned cart recovery, browse abandonment, post-purchase sequences, and win-back campaigns. Configured advanced segmentation, behavioral triggers, and cross-channel SMS integration to maximize customer lifetime value.

Creative asset optimization and preparation for Amelius ad management campaigns. Delivered comprehensive asset suites including multi-format video edits, aspect ratio variants, and platform-specific image adaptations. Coordinated with internal ads team to ensure DCO-ready deliverables optimized for cross-platform deployment and A/B testing requirements.

Managed always-on ad campaigns for Kirra Point Surf School across Meta and Google, focusing on seasonal demand spikes, local intent, and conversion-first creative. Optimized budgets and landing experiences to steadily scale bookings.